Google, often out-of-words while trying to justify the NFC chip in Nexus S, has now come out with a strong mainstream solution. It’s called Google Wallet, savvy ?
The Google wallet is basically an app, that uses the NFC for contactless mobile payments. This “tap and go type” payments have been demoed since early 2000s ( mainly by Nokia using the 3220 ) whereas, it is already mainstream in the most courageous nation ” Japan “. But U.S.A is the cynosure of media and hence globally recognized “mainstream” is now achieved thanks to the huge push by Google(not Apple ;-))
Google has partenered with major retailers including Subway, Macy’s, Walgreens, Toys ‘R Us, First Data, Citibank and MasterCard and with Sprint on the carrier side. That looks seriously mainstream to me, come on, MasterCard is in the mix !Another addition to today’s launch is Google offers, which sends you daily alerts of offers from retailers and of course, compatible with Google wallet. More like Groupon, i think ?
How does it work ? Well, you can load up a Google pre paid card (Like Entropay)and use it , or you can link a Citi Mastercard and pay with your phone. Nice !
Initially it would be available to the Sprint Nexus S 4G owners alone, but don’t worry , Google has pledged to partner with all the giants , they said “In terms of iPhone, RIM, Microsoft — we will partner with everyone,”. What a bold thing to say,eh ? Good for consumers. Also, the Wallet app may be even used in non-NFC enabled phones using a certain NFC sticker, but i don’t know how far that would go , security wise. Anyway, intense testing has already started in NYC and SFO. Let’s hope for the best and dream about NFC implementation in India.
Hands-on video after the break.