Calling it video call breakthrough, Fring today has announced a new feature in its awesome IM/video calling application, called DVQ.


Dynamic video quality


DVQ, is Dynamic video quality which adapts the audio/video quality according to the bandwidth available in your network. It intelligently varies the bitrate of the video and audio so that you don’t get any stuttering wherever you are. So, you get good video calling even if you are in your basement.

Grab it in the app store and for android.

Watch a video of an iphone developer demo’ing the DVQ :

Hit the Read more for the PR.

fring launches Dynamic Video Quality (DVQ™) Mobile Calling, delivering network-optimized service to 10s of millions of fring users

London, United Kingdom, 5 December 2010. fring, the mobile communication service that pioneered mobile IP video calls last year, today announces the rollout of its network-optimized DVQ™ mobile video calling technology.

fring’s proprietary DVQ (dynamic video quality) technology adjusts video bit rate and frame rate according to the specific device to match current network bandwidth during a call, delivering the best possible video picture quality for available bandwidth between call peers. Where network capacity is constrained, fring’s DVQ technology dynamically adapts the video picture quality, rather than losing the video call while providing the best possible audio quality. In addition, with an integrated DVQ indicator, fring intelligently notifies users of changes in their network strength in real time.

With DVQ technology, fring continues to deliver its popular, rich-communication services while responsibly utilizing network bandwidth. Mobile eco-system resources are core to fring’s product’s design and its use: DVQ technology adjusts to match bandwidth at every point of every call. This adaptive nature allows for changing call conditions and network availability which translates into more connected calls and fewer dropped calls. Importantly, users enjoy rich video calling according to network congestion and in step with operator’s bandwidth availability – at all traffic hours.

“In the year since pioneering mobile video calls, we’ve seen that users network conditions change dramatically during and between video calls. That’s the nature of mobile experiences in heterogeneous networks,” said Alex Nerst, Co-Founder & CTO of fring. “DVQ lets users make the best use of the peer- to- peer network capacity available at any moment during a video call, regardless of if they’re stepping into an elevator, commuting on a train or simply walking away from their WiFi hub.”

DVQ™ technology is compatible with all mobile data bearers: 3G, 4G, WIMax and WiFi.

fring’s DVQ™ technology is currently available from the iPhone App store and the Android market. See demo video here.

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